Tuesday, April 7, 2009

Do You Want To Smile...

...well this should do it. I post this especially for Parker, Ella and Jackson who sang and enjoyed this song much when I was in Pennsylvania with them. Thanks Sandi V. for sharing this with me. I loved it.

VTM surprises commuters at Antwerp Central Station
The first step of all marketing media is to get noticed. This marketing rule was taken to heart by the Flemish commercial television station VTM. To announce their newest reality television program “Op zoek naar Maria”, in which they want to find an actress to play the leading role in the musical version of The Sound of Music, they surprised the commuters at the Central Station in Antwerp.
On Monday morning 200 dancers infiltrated amongst the travellers in the central hall of the station. When a modern version of The Sound of Music hit “Do Re Mi” came through the speakers, a couple of them started to dance to the music. Gradually, more and more dancers, disguised as commuters, joined them until the entire hall was packed with a dancing crowd.
The stunt was a great success: apart from the commuters who witnessed the spectacle live in Antwerp, the videos on Youtube have already been viewed over 30.000 times.
A couple of months ago T-mobile launched a campaign with a similar stunt in the Liverpool Street Station in London. Could this be the beginning of a new advertising trend?
You can watch both stunts yourselves and decide which one you like best on: http://www.youtube.com/watch?v=VQ3d3KigPQM


Trevlyn said...

Makes me smile!

Pam said...


kms said...

Have been watching the T-mobile one and hadn't seen this... thanks for sharing... love it.

tessa said...

I smiled and then took it over to Steve to see if it made him smile. I love cheesy stuff but he would be the true test. Yep, he smiled:)


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